Whether you're shopping for a gift or something for yourself, you'll love the selection at Diamonds Direct. Our family-owned jewelry store in the 50th & France neighborhood stocks an amazing variety of fine fashion bracelets in a wide array of styles.

From up-to-the-minute trendsetters to classically elegant looks, you'll find just the right piece in yellow or white gold, palladium, silver or platinum. For an even more personal touch, our jewelry designers will be happy to create a custom piece or tailor an existing one to your specifications.

Diamonds Direct Bracelets

We offer an impressive selection of beautiful jewelry in your favorite precious metals. Whether you opt for a streamlined, simple design or choose a more elaborate piece adorned with diamonds or gemstones, we're sure you'll find no shortage of awe-inspiring bracelets and rings.

Just in case you don't find exactly what you're looking for, our design staff is here to craft your dream piece. Designers John, Kristina and Naomi are experts at bringing your jewelry fantasies to life.

Visit Diamonds Direct Today

From custom jewelry to our dazzling inventory of fine rings and bracelets, Diamonds Direct is your home for both timeless elegance and fashion-forward innovation. We've proudly served both local customers and visitors from around the world since 1981. Our friendly one-on-one service, quality jewelry, accurate appraisals, amazing selection and creative designers have helped make us the area's go-to jewelry store.

We want to be the jeweler you and your family trust to supply you with the perfect jewelry for every occasion. When it comes to offering the earrings, necklace, accessory, ring or bracelet Minneapolis jewelry fans are looking for, you can always count on Diamonds Direct.

Diamonds Direct isn't just about diamonds and gemstones. As the area's trusted jeweler since 1981, our store in the 50th and France neighborhood is home to an amazing selection of cultured pearls in various forms. Our inventory of breathtaking pearls includes beautiful pearl necklaces, bracelets, rings and earrings.

We choose only high-quality pearls with elegant settings to ensure our customers' complete satisfaction. Shop our collection of highly iridescent pearls for the perfect touch of elegance in your wardrobe. If you're looking for a truly special gift, our experienced staff will help you find just the right pearl jewelry.

Diamonds Direct Pearls

From exquisite pearl earrings to gorgeous strands of shimmering pearls, Diamonds Direct has the pearls Minneapolis jewelry lovers want. We offer a wide variety of pearl rings, bracelets and other pieces to enhance your wardrobe.

Ask us about natural, cultured, saltwater and freshwater pearls to find out which pearl jewelry best suits your needs. If you're gift-shopping, we'll make sure your lucky recipient gets just what she wants for her birthday, the holidays or "just because." Whatever your decision, it's nearly impossible to go wrong when you give the gift of quality pearls.

Visit Diamonds Direct Today

When making a jewelry purchase, feeling good about your selection is important. Whether for yourself or someone special, knowing you've purchased pearls from a dependable jewelry store is essential. Our knowledgeable staff will put your mind at ease as soon as you walk in.

In addition to our impressive selection of elegant pearl jewelry, we're proud of our friendly employees' dedication to top-notch service and customer satisfaction. Our goal is to make you feel right at home among our dazzling array of stunning jewelry. From our in-house designers to our expert jewelry consultants, Diamonds Direct is well-equipped to provide you with the exquisite pearls Minneapolis expects from a quality jeweler.

Diamonds Direct is a well-known secret among Minneapolis jewelry shoppers. People don’t hear about it from ads or flashy promotional offers. Instead, they go there because they have heard good things about it from someone they know.

This custom engagement ring shop has built their success of more than thirty years entirely on referrals, and the fact that their customers speak so highly of them is a testament to their unfailing quality and good customer service. The staff at Diamonds Direct has the certification and experience to help each customer turn their jewelry concepts into realities, and their low overhead allows them to pass on unparalleled savings to their customers.

Those who have enjoyed those savings in the past are always eager to spread the word to their friends and families. With recommendations like that, this store has never needed any advertising or promos.

Why Choose Them?

Shoppers can browse the store’s extensive selection of fine jewelry items or have a piece custom-made for a truly unique look. Specializing in custom engagement rings, wedding rings and other fine items, Diamonds Direct can create any design their customers can imagine.

The possibilities include platinum and palladium as well as white and yellow gold, so each piece can have the best coloring for the wearer. The wide range of traditional and modern styles has something ideal for all tastes from elegant single-stone settings to more elaborate pieces.

Whether you want a unique gift to show your love for your spouse or to represent a special occasion such as the birth of a child, you can expect that your custom jewelry choice will express the way that you feel. Diamonds Direct makes sure that your ring and pendant options are unique and designed to your specifications when you choose custom women's jewelry.

You have many options such as choosing the type of metal, the design shape, the type of stones in the jewelry, and much more. If you want, you can also have a special inscription written inside of your ring or on your pendant. Your satisfaction is important and Diamond Direct will work hard to surpass your expectations.

Custom Jewelry Store

Customized diamond engagement rings symbolize a deep romance. When you give your significant other a customized diamond ring, you are showing her how you feel. You can choose a ring that you know will bring a smile to your loved ones face by picking out the diamond shape that you believe she will adore.

You can choose from many shapes such as a princess, marquise, or oval shape. A heart or emerald shape makes a wonderful choice too. Other popular options include a pear, radiant, or round shape. You can also choose your diamond by the clarity, carat weight, and color. Once you choose the diamond, you can think of a unique design that will make your ring stand apart.

You can be as creative as you want. A good custom jewelry store like Diamonds Direct specializes in making extraordinary pieces of jewelry. You can customize any type of diamond jewelry that you can imagine.

Having jewelry custom made shows your loved one and the world how much you care. You can choose custom jewelry to make any occasion just a little more special and memorable.

This type of jewelry is good for everything from weddings and anniversaries to birthdays and holidays. You can also choose to have a piece of jewelry made to commemorate a graduation or other special event.

Hi friends. I hope this blog finds you doing well and enjoying the hot, steamy summer that Minnesota has presented us with this year. Things have been crazy here at Diamonds Direct. I could probably start most blogs with a reference to things being hectic, but the past few months has brought it to a whole new level.

We have started our long-awaited store remodel. Over the next few weeks, we will be refinishing our display cases, replacing the dated carpet and painting the walls. Many of you know how excited I am for all of this to happen. Diamonds Direct strives to stay “in the know” when it comes to current jewelry trends, but our actual retail space has needed updating for quite awhile. We cannot wait to reveal our new look to our clients in a while. We are planning on having an open house for our customers so keep your eyes open for that announcement. Here is the BEFORE picture....don't be jealous of the carpet.

On to today's topic: Communication. Recently, I have had a friend get engaged who did not purchase from Diamonds Direct. The fact that they did not purchase from us is not the problem. I don’t expect to get everyone’s business. There are many options for jewelers out there and many of them will give you great service. The problem with this particular engagement was the girl had spent time here picking out exactly what she wanted for an engagement ring. Unfortunately, she had not told her boyfriend that there was a jeweler who knew exactly what she wanted. Ladies, if you have a jeweler that you want to work with, TELL YOUR BOYFRIEND! Men usually want to do whatever makes you happy, but if they want to surprise you with an engagement ring they won’t be checking with your jeweler preferences first. I know I am a pretty straight forward girl, but I am not going to contact your boyfriend for you. Well, maybe I would. J

So today’s lesson is communicate what you want to your boyfriend. Whether you think the proposal is a couple weeks away or a couple years away. Tell him. More than likely, he will remember. Whether it is Diamonds Direct or another jeweler, we want to help you get exactly what you want.  

I am happy to send my business card to your boyfriend if you want to drop him a huge hint.

Keep Sparkling!

Kristina