Let the creative minds at Diamonds Direct help you make your jewelry dreams a reality. We excel in listening to your desires and bringing them to life. Never worry about custom design being more expensive. We do not charge extra for our custom design service. No money is required to get a quote for a custom piece of jewelry.

Process: There are 5 basic steps that we go through when we design a piece of jewelry for one of our customers:

  • Step 1: Discovery- Our initial discussion will involve your idea, photos, sketching, stone discussion, budget discussion.
  • Step 2: CAD/Wax- Depending on the complexity of the design, we will create a CAD image or a wax model of your jewelry item.
  • Step 3: Presentation- You will view the CAD image or wax model and a discussion will follow. Changes can be made and this step repeated. At this point, we can give you a solid quote. Payment in full is expected to move beyond this step.
  • Step 4: Delivery- Your jewelry item is delivered with all paperwork and an insurance appraisal.
  • Step 5: Follow up- We ask our clients to come back in and see us within a few weeks so we can check all stones are settling in nicely and sizing is correct.

If at any point you have a question we really enjoy helping so “Ask the Girls”. Or if you are ready to come in to start the design process, set up an appointment.

Custom Design Work
No refunds can be offered on custom design work. However, we are happy to work with you on changing or redoing the design and only charge for additional labor, stones or metal utilized


Jewelry 101 - FAQ's

If you have questions about how to buy jewelry, let us ease your mind. Here are the most Frequently Asked Questions– and answers to help you with your big decision.

Q: How do I judge a diamond’s value?

A: Objectively, a microscope helps buyers to see the Color, Clarity, and Cut of the diamond, and those elements contribute to the price of the stone. But more subjectively, the diamond is so tightly entwined with the idea of love that the simple gift of the diamond grants the stone incredible sentimental value. A diamond that is gifted with love will bring joy to the recipient. It is not necessary to spend a life’s salary on a ring or a piece of jewelry; in fact, in many cases, a larger stone with a slightly lower quality will garner even more attention and praise than a stone whose quality is only seen with a microscope.

Q: So how do I get the best diamond value?

A: Choosing a diamond is mostly a matter of preference, but jewelry experts do typically have a professional preference. When considering the value of your diamond purchase, a larger stone is a better value as long as its Cut, Color, and Clarity ratings meet your expectations.

Q: How do I choose?

A: It can be overwhelming to buy a diamond, particularly when the difference between stones is often so subtle. Here are some guidelines.

In terms of a budget, a diamond with a Good Cut and Symmetry rating, a Clarity of I1, and a Color rating of I-J is a great option. The appearance will be nearly flawless, and the biggest impact on appearance in this type of stone is the Cut. You are prioritizing the Cut and compromising a little on Color in order to keep the cost down in this scenario.

If you are still not sure, take the time to talk to the jeweler about your expectations, looking at examples of each element to ensure that you know what you like. Then, prioritize that element when making your purchase. For example, if the brilliant sparkle of an Excellent rated cut draws your eye the most, prioritize the Cut. Likewise, if you gravitate toward the whitest stones, prioritize Color.

Q: How do I compare the Cut, Symmetry, and Polish of diamonds?

A: Cut makes the biggest impact on the brilliance and beauty of a diamond. Cut refers to the symmetry, polish, and proportioning of the stone. Cut does not refer to the shape of the stone. An expertly cut diamond reflects and displays light from the inside out, giving it that sparkle that diamonds are so well known for. But a diamond that is not cut properly loses light from the sides and the bottom of the stone, which does not allow the light to shine out of the top of the stone. The brilliance is reduced.

Symmetry in a diamond’s Cut means that the facets are properly aligned to reflect light back and forth like a house of mirrors. This play of light draws the human eye. The diamond’s polish also reflects light and sparkle from the surface of the stone to the naked eye.

The Cut of a diamond is rated from Poor to Excellent and is included on a diamond certificate. In addition to this objective rating, a diamond certificate also indicates the brilliance of the diamond.

Q: What do I need to consider before buying an engagement ring?

A: Start with the primary jewel you plan to use as the centerpiece of the ring. Traditionally that is a diamond for engagement rings but if your partner is non-traditional you certainly can consider another gem. You can buy a diamond or other gems at almost any price range.

There are some specific aspects of gemstones that impact the price, and it is important for you to know what you are paying for. Most gems are evaluated based on the Cut, Clarity, Color, and Size. Each jewel has different attributes that affect their value, if you’re considering a non-traditional stone please “Ask the Girls”… we’re glad to help you understand the important aspects for your decision.

As most couples choose to use a diamond for the centerpiece of their engagement ring we’ll focus on that option here. Diamonds are best known for the 4Cs: Cut, Clarity, Color, and Carat Weight. These attributes contribute to a diamond’s look and to a diamond’s price. Understanding the 4Cs gives you a way to compare diamonds and helps you to know what qualities and characteristics you ultimately want.

Q: What is Color, and why is it important?

A: Diamonds are Color rated on a D-Z scale established by GIA. GIA is an independent lab that certifies diamonds according the Color variations that naturally occur in the stones. GIA certification affects the price of the stone, as colorless stones are generally prized. The D-Z scale ranges from colorless (D-F) to near colorless (G-I) to faint yellow (J-Z). The Color of a diamond does not affect its ability to sparkle or its brightness, but most people do share a preference for a whiter stone.

According to experts, the optimal Color range for a mounted stone is G-H. These appear nearly colorless and are a better value than the slightly more colorless D-F stones.

Q. What is Clarity, and why is it important?

A. Clarity refers to the presence of flaws within the stone itself. Flaws in diamonds are also called “inclusions”, and they are often invisible to the naked eye. This means that even if a diamond has flaws, those flaws may be completely unnoticeable. That said, some diamond enthusiasts prefer diamonds with fewer flaws, so the price of diamonds takes flaws and Clarity into consideration.

GIA certifies Clarity on a grading scale from Internally Flawless (IF) to Very Very Slight Inclusions (VVS) to Very Slight Inclusions (VS) to Slightly Included (SI) to Included (I). Diamonds rated S12 or higher are considered “eye clean” because their flaws are invisible to the naked eye. Buyers may score a great deal on a diamond in the S range because while it appears flawless, those invisible flaws help to bring down the price. Some diamonds in the I1 to I2 range can also be a great value if the flaws are on the outer edge of the stone. Diamonds with noticeable flaws (I3 range) are darker or more opaque to the naked eye.