| WE
SPECIALIZE IN PROFESSIONAL
SERVICE & GREAT
VALUES
Diamonds
Direct is a 27 year tradition
at 50th and France with
a Knowledgeable friendly
staff and exceptional values
all year long. We
welcome a dialogue with
our customers, by email,
by phone or in person at
our store.
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- We
retain an
experienced, knowledgeable
full-time staff.
- We promote
referral and word-of-mouth
advertising.
- We
promise not to trick
you with sales events.
- With
have a
talented goldsmith/jewelry
designer on the
premises.
- We're
conveniently located
in the 50th & France
area.
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EXTENSIVE
INVENTORY
We
have
an
extensive
inventory
with
many
unique
items
our
customers
say
they
don't
see
anywhere
else.
We
carry
diamonds
of
all
shapes
and
sizes,
rings
in
platinum,
white
and
yellow
gold,
gold
chains,
bracelets,
pearls and
earrings.
If
we
don't
have
it
here
in
stock,
our
suppliers
can
ship
it
to
us
the
next
business
day.
Most
of
our
customers
initially
come
in
as
a
referral
from
a
satisfied
customer.
When
we
succeed
in
satisfying
their
desires,
we
begin
a
long-term
relationship.
LONG
TERM RELATIONSHIPS
Even
when
our
customers
leave
the
Twin
Cities,
we
still
maintain
that
close
relationship.
We
now
are
serving
the
children
of
some
of
our
early
customers
-
proof
that
relationship
marketing
works.
When
Diamonds
Direct
first
started
business
in
1980 we
went
looking
for
customers.
Through
pricing & professionalism,
we
were
able
to
pass
the
test
for
some
major
insurance
companies.
This
contributed
to
an
ongoing
stream
of
customers
that
we
didn't
have
to
advertise
for.
These
customers
have
kept
Diamonds
Direct
growing
steadily
over
the
years
by
returning
many
times
over
and
referring
their
friends
as
well.
Over
the
years
our
business
philosophy
has
remained
the
same.
It
is
a
simple
one.
Treat
your
customers
the
way
you
would
like
to
be
treated.
When
you
do
something
that
is
special
and
make
a
customer
feel
good
they
usually
will
talk
about
it
with
their
friends & acquaintances.
By
spending
no
money
on
advertising
campaigns
we
are
unfair
competition
for
competitors
who
do.
CUSTOM
DESIGN
Custom
Designing
at
Diamonds
Direct
is
an
easy
process
where
our
artists
and
designers
collaborate
with
customers
to
make
something
unique
that
fits
their
desires.
Let
us
walk
you
through
the
designing
stages
to
give
you
a
glimpse
of
the
excitement...
First,
we
meet
with
you
to
establish
your
wishes
as
to
the
overall
design.
We
discuss
what
type
metal
to
use
for
your
creation:
14k,
18k,
white,
yellow
gold
or
platinum,
and
if
you
want
to
use
gemstones
or
diamonds. Then
we
create
an
artists
drawing
of
the
design
for
your
approval.
The
next
step
is
a centuries
old
process
of
creating
a wax
model
of
the
design. The
artist
or
model
maker
hand
carves
the
design
considering
every
detail.
At
this
stage,
any
diamonds
or
gems
included
in
the
design
will
be
fitted
to
assure
that
the
look
of
the
creation
conforms
to
your
expectations.
Usually
we
will
invite
you
to
view
the
model
of
their
work
before
moving
to
the
final
step.
This
step
culminates
the
design
process.
The
wax
model
is "cast" in
the
chosen
metal
and
magically
the
final
jewelry
design
appears.
The
previously
selected
stones
are
then
carefully
set
in
place.
Each
custom
jewelry
piece
we
create
is
guaranteed
to
your
complete
satisfaction.
Unfortunately,
some
people
in
the
jewelry
business
charge
an "arm
and
a
leg" for
this
type
of
creative
service.
Our
clients
tell
us
that
the
values
on
our
custom
designs
cannot
be
beat.
We
will
amaze
and
thrill
you
with
our
custom
designs.
Through
exceptional
customer
service
and
value,
we
retain
you
as
a
lifelong
customer.
Click Here To Watch Our Ring Builder Video
info@diamondsdirectmn.com