Tuesday thru Friday 10:00am-5:30pm*
Sunday and Monday CLOSED
*If you are arriving towards the end of the day,
please call and let us know at 612-929-0054.
I had a pair of beautiful EGL 2 carart diamond earrings that I was saving for my boys...They are 10 and 12 now. I told them, they each will get a 2 carat diamond when they are ready to get married some day. I lost one at the cabin. Christina was amazing. She called me the same day Sate Farm contacted her. I brought my other diamond in and within a week had the most perfect stone for me. They reset both stones and they are amazing. I am going back there for all my business! Now both my boys will get their special gift from Mom. :)
"I have been a very long happy customer of John Sorich @ Diamonds Direct. I have purchased many pieces of jewelry that I am happy with but their continual special attention on repairs, sizing's, cleanings & appraisals is second to no one. I have referred MANY people to John over the years and get nothing but positive feedback on the wonderful service and value. Do yourself a favor and talk to John before you purchase a piece"
I wanted to do something special for our 30th wedding anniversary. I took my stones to John to get some ideas. After 1- week he had a wax mold ready for me to look at. I gave the approval to move forward - and in 1 week I had a newly designed wedding ring. During this time I had discussions wth Kristina regarding the design - she really helped giving me an over view of what the final ring would look like. I totally love my new ring - I still have my original diamonds and sapphire, the ring is beautiful. It was truly a great experience working with Diamonds Direct. They did an awesome job.. Thanks again Kristina and John
Eden Prairie, MN
Perhaps my husband and I are the longest-distance customers. We purchased our engagement and wedding rings from John and Naomi and not only love them ourselves, but get compliments on them all the time. The quality, service and price cannot be beat. I have referred many (more local) people to Diamonds Direct and know for a fact they came away more than satisfied. A coworker of mine had 3 heirloom diamonds reset in her custom design and loved them so much she has so far returned for two more custom pieces. Diamonds Direct is the absolute best!
WOW! I just can't stop now that I have started! I found out that I can't afford the Department Store or Mall Jeweler. I have taken items in for repair and have had 3 different custom pieces made this year. First was a necklace with a sliding chain and diamonds, then another custom diamond necklace I gave as a gift to my sister and finally a copy of my monogram ring for our daughter. The Diamonds Direct crew is fantastic to work with, best pricing I've ever seen and have the right feel of honesty. I am planning another couple of pieces and will definately be getting them made at Diamonds Direct. Kristina and John are the best.
Eden Prairie MN
Diamonds Direct was the first and last place we looked for our wedding rings. It was a laid back and comfortable experience for us. We were able to find unique and beautiful rings within our budget. Kristina was very helpful through the whole process and made me feel comfortable handing over my grandma’s diamond to be placed in my custom made engagement ring. We will never shop anywhere else. The price and customer service can't be beat!
Columbia Heights, MN
During my search for an engagement ring, I visited every main-line jewelry store that I could think of in the area. I also visited multiple local stores. In all, I probably visited 10-12 stores total. I had a specific style of setting that I desired and a very specific maximum price range, which was not much. Every store that I visited did not have very many ring settings that I was interested in. If they did have something of interest, the price was usually significantly inflated and therefore out of my price range. If it was in my price range, it came with a diamond of very low quality. The moment I walked into the showroom of Diamonds Direct I knew that somehow this store was different. There is a unique ambiance there. You just have to experience it for yourself to know what I mean. Long story short, I went into the store with a picture of my favorite ring that I could not afford, which I found on the website of another store. I showed the picture of the ring to the sales person so that she would know what style setting I was looking for. What was most exciting was that the ring was not only affordable, the center diamond that I chose was colorless and a vvs2 in clarity…. It had quality! Diamonds Direct charged me half the cost that I would have paid for the same ring setting, with the same quality and size of diamond at the other store!!! If that was not enough, at Diamonds Direct the lifetime warranty was free and they do not charge for sizing the ring or mounting the diamond! I recommend Diamonds Direct to all of my friends, family, and to anyone who is looking to purchase any kind of jewelry. Whether your budget is 500 dollars or 50,000 plus dollars, Diamonds Direct has something for you and they will work with you to meet your exact need. I will not be shopping anywhere else for anything jewelry related.
I walked into Diamonds Direct knowing nothing about what jewelry women like and even less about diamonds and engagement rings. John guided me towards a ring that my wife absolutely loved. When she brags to her friends that I have great taste in jewelry, all I do is smile and nod, knowing that the credit belongs to John and Diamonds Direct. Thanks again John!
If you are going to buy diamond jewelry I can not imagine why you would not buy it from John at Diamonds Direct. Professional, friendly knowledgeable are just some of the words that describe John and his staff, and they are eager to go the extra mile to please. Even though I moved from Minneapolis to Indianapolis, my jewlery business remains with John, without exception. Our past dealings have dictated that I place that trust and thanks in him.
My wife and I have purchased many pieces over the years and have really enjoyed working with John and his experienced staff. I can't imagine buying some of the expensive pieces from an inexperienced retail store clerk. I know I can trust John to help me make a smart purchase.
Saint Paul, MN
I would like to take a moment to thank you and the rest of the Diamonds Direct staff for the excellent service you provide. For over 12 years you have been helping me invest in exquisite diamonds and jewelry. It is such a comfort having a jeweler committed to satisfying customers. When family and friends look to invest in jewelry my wife and I get excited to be able to refer them to Diamonds Direct. We know they will come away getting the best value and will always enjoy the quality of their investment.
John and Tammy
Redwood Falls, MN
My experience could not have been quicker, more pleasant or more satisfying. My wife really wanted diamond earrings for Christmas, and we had looked around for some time with frustration at the quoted prices. Working directly with John Sorich at Diamonds Direct was easy - we told him what we were looking for - he quoted a price that was SIGNIFICANTLY less that what we had expected to pay - and he had them IN OUR HANDS FOR APPROVAL within 48 hours from the first contact. We could have returned them if we did not approve at no cost to us. My wife loved them, and it made for another VERY MERRY Christmas. I highly recommend Diamonds Direct to anyone.
While on a business trip to the Twin Cities a friend from Eden Prairie, who knew I was getting engaged soon, told me about Diamonds Direct. I got their address and number and on a subsequent trip, I visited John and Gary's shop. I found them to be knowledgeable, friendly and at no time did I feel any pressure from them to buy anything. It was like meeting old friends from high school. They helped me to make an educated and informed choice about my wife-to-be's engagement ring. I live in LA and their prices were better than the Los Angeles Jewelry Mart which is known for its low prices. It is six years since I made that first purchase from Diamonds Direct and every time I visit Minneapolis, I always make it a point to stop by and see the boys and see what they have. It is always a pleasure to be treated like an individual, like your business is important. If you want to be treated with respect and get a good price on great jewelry, I can't think of a better place to visit than Diamonds Direct. If you go there, you'll be glad you did.