I walked into Diamonds Direct knowing nothing about what jewelry women like and even less about diamonds and engagement rings. John guided me towards a ring that my wife absolutely loved. When she brags to her friends that I have great taste in jewelry, all I do is smile and nod, knowing that the credit belongs to John and Diamonds Direct. Thanks again John! 
Jordan
Denver, CO
If you are going to buy diamond jewelry I can not imagine why you would not buy it from John at Diamonds Direct.
Professional, friendly knowledgeable are just some of the words that describe John and his staff, and they are eager to go the extra mile to please.
Even though I moved from Minneapolis to Indianapolis, my jewlery business remains with John, without exception. Our past dealings have dictated that I place that trust and thanks in him.

Eric
Indianapolis, IN
My wife and I have purchased many pieces over the years and have really enjoyed working with John and his experienced staff. I can't imagine buying some of the expensive pieces from an inexperienced retail store clerk. I know I can trust John to help me make a smart purchase.

Bill
Saint Paul, MN
I would like to take a moment to thank you and the rest of the Diamonds Direct staff for the excellent service you provide. For over 12 years you have been helping me invest in exquisite diamonds and jewelry. It is such a comfort having a jeweler committed to satisfying customers. When family and friends look to invest in jewelry my wife and I get excited to be able to refer them to Diamonds Direct. We know they will come away getting the best value and will always enjoy the quality of their investment.

John and Tammy
Redwood Falls, MN
My experience could not have been quicker, more pleasant or more satisfying. My wife really wanted diamond earrings for Christmas, and we had looked around for some time with frustration at the quoted prices. Working directly with John Sorich at Diamonds Direct was easy - we told him what we were looking for - he quoted a price that was SIGNIFICANTLY less that what we had expected to pay - and he had them IN OUR HANDS FOR APPROVAL within 48 hours from the first contact. We could have returned them if we did not approve at no cost to us. My wife loved them, and it made for another VERY MERRY Christmas. I highly recommend Diamonds Direct to anyone.

Glen
Fairfax, VA
While on a business trip to the Twin Cities a friend from Eden Prairie, who
knew I was getting engaged soon, told me about Diamonds Direct. I got their
address and number and on a subsequent trip, I visited John and Gary's shop.
I found them to be knowledgeable, friendly and at no time did I feel any
pressure from them to buy anything. It was like meeting old friends from
high school. They helped me to make an educated and informed choice about my wife-to-be's engagement ring. I live in LA and their prices were better than the Los Angeles Jewelry Mart which is known for its low prices. It is six years since I made that first purchase from Diamonds Direct and every time I visit Minneapolis, I always make it a point to stop by and see the boys and see what they have. It is always a pleasure to be treated like an individual, like your business is important. If you want to be treated with respect and get a good price on great jewelry, I can't think of a better place to visit than Diamonds Direct. If you go there, you'll be glad you did.

Michael
Burbank, CA