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Earrings that will set trends
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Engagement rings that will become heirlooms
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Since 1981

Trusted for generations. Built on value and you.

Diamonds Direct is a different kind of jewelry store. We work with each customer to deliver exactly what you want. We maintain a sizable inventory, but also pride ourselves on our personal shopping services. We treat our clients the way we would hope to be treated.

Hand
Engraving
Trained by Master Artisans in Italy and Belgium, John Sorich IV is available for consultation.
Walk-in
Appraisals
We are proud to offer accredited Insurance appraisals, while you wait. We have experienced staff as well as an in-house Graduate Gemologist.
Insurance
Replacements
We work closely with all major insurance companies. We can use our decades of experience to help with any claims or issues.
Repair
Services
All of your precious jewelry needs attention and maintenance once in a while. We are a full service repair workshop.

CUSTOM DESIGN

You dream it.
We can create it.

We pride ourselves on our custom work. We have the ability to create anything you can dream up. As a small business, we can utilize our creativity in a way that is not possible with a big box store.

Let’s Create

SHOP JEWELRY

Ready-made jewelry.

Earrings

CLASSIC • MODERN • VINTAGE • ORNATE

 

Rings

CLASSIC • MODERN • VINTAGE • ORNATE

 

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What Alice has to say

I have known John for many years, and have always trusted him with my jewelry needs. When I decided to get married, I knew exactly who I would call to make the rings for my ceremony. The final product was amazing, of course. More importantly though, he personalized the entire experience and made me feel like more than just a customer; he made me a part of the Diamonds Direct family. If you want an amazing experience from start to finish, you can’t do any better than Diamonds Direct.

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#diamondsdirectmn

ABOUT US

Our story,
is your story.

Diamonds Direct was established in 1981 and initially specialized in State Farm insurance claims and loose diamond purchases. Over the years, word got out about the straightforward way we do business and we began working more in bridal and fashion. Today, we continue with the same theory of doing business we started with.

Treat our clients the way we would hope to be treated.

Learn more

INSTAGRAM

#diamondsdirectmn

@diamondsdirectmn

One family to trust
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Lifetime of service