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We take great
care for our craft

We are a family owned business providing wholesale pricing to the public. We are not just here for one sale, we want to be your familys jewelry store for life.

Free appraisals

while you wait

The appraisals are done in the store by our experienced staff, including a Graduate Gemologist of the GIA. All we ask is that customers make an appointment with us and bring any existing paperwork that they might have on the item.  We offer a onetime, complimentary single item appraisal per household, for customers who have not had our appraisal services before. We are happy to help our customers repair or gain knowledge on estate and new items of jewelry.

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  • Don’t wait a week. We’ll appriase while you wait.
  • Other Jewelers charge $129. We only charge $45 per item. For more complex items the charge is $150 per hour.
  • Approved Vendor for national Insurance companies.
  • Don’t forget your existing paperwork.
  • Call (612) 929-0054 to make an appointment or if you have any questions.

Custom engraving

Personalize your items with hand engravings

Would you like to add a touch of personalization to a piece of jewelry that you have already bought or that you plan to purchase? Diamonds Direct offers hand engraving services by John Sorich IV who was trained by Master Artisans in Italy and Belgium. Customize your jewelry by adding a date, name, or special message. Create an heirloom, or a personalized gift that your loved one will treasure!

  • We can engrave rings, pendants, bracelets, earrings and precious metals.
  • Start a tradition with an engraved family symbol or name.

One simple rule:

Quality materials and
craftsmanship at all costs.

Our quality standard

JEWELRY design

From concept to reality.

At Diamonds Direct we pride ourselves on our custom work. As a small business, we can utilize our creativity in a way that is not possible with a big box store.


We fix it all.
Non-customers included.

Non-customers included.

We manufacture and service all quality metals including, platinum, gold, and silver. Contact us for more information.

  • Reburbish jewelry
  • Re-cut diamonds and gemstones
  • Reset Stones
  • Sizing
  • Retipping
  • Restore engravings

Cleaning inspection

Jewelry Maintenance

Your jewelry needs regular maintenance too! Whether you are a customer or not, we are happy to provide complimentary inspections and cleaning.

testimonial photo

What Alice has to say

I have known John for many years, and have always trusted him with my jewelry needs. When I decided to get married, I knew exactly who I would call to make the rings for my ceremony. The final product was amazing, of course. More importantly though, he personalized the entire experience and made me feel like more than just a customer; he made me a part of the Diamonds Direct family. If you want an amazing experience from start to finish, you can’t do any better than Diamonds Direct.



Get in touch and
let’s start designing

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One family to trust
Lifetime of service