Diamonds Direct is a family-owned and operated Jeweler since 1981. We work with each customer to help define your inspiration. We then take that inspiration and deliver exactly what you want. We are not done working until you are happy. We maintain a sizable inventory, but also pride ourselves on our personal shopping services. After a conversation with you, if we don’t have exactly what you want, we will go to our suppliers and find it. By doing this, we cater to your needs while not having to push our inventory on you.
One simple rule:
Treat others as you would like to be treated.
We pride ourselves on our custom work. We have the ability to create anything you can dream up. As a small business, we can utilize our creativity in a way that is not possible with a big box store.
World renowned training
John Sorich IV is the hand engraver and diamond setter at Diamonds Direct MN. John apprenticed for hand engraving and jewelry design in Vicenza, Italy where he lived for six years. John also studied optical diamond setting in Antwerp, Belgium with an emphasis on pavé setting. The majority of John’s work is done by microscope to allow high precision engraving and diamond setting in every aspect. John is also a Graduate Gemologist, earning his degree from the Gemological Institute of America, in Carlsbad, California. John is also an Iraq war veteran.
Diamonds Direct was established in 1981 and initially specialized in State Farm insurance claims and loose diamond purchases. Over the years, word got out about the straightforward way we do business and we began working more in bridal and fashion. Today, we continue with the same theory of doing business that we started with. Our specialties include custom design, discount diamond prices, high standards in quality and insurance replacement services.
Diamonds Direct carries only a few designers that are able to meet our high standards for creativity, quality and value. If you would like to view a ring from one of these designers, give us a call so we can make sure that ring is here when you come in.